Ep 31: Special Guest: Ilise Benun

Get ready to meet the fabulous Ilise Benun, the founder of Marketing-Mentor.com! She's the go-to guru for creative professionals who want to level up their projects and budgets. Ilise is the real deal, with over 35 years of experience teaching basic business skills like mindset, money, and marketing to solopreneurs and creatives. We're thrilled to call her a friend, and every time we catch up, she drops some serious wisdom on us. Listen, learn, and leave us a comment on social about your favorite part!

SHOW NOTES:

00:00 • Irons in the Fire Idiom: https://tinyurl.com/ironsidiom

00:45 • Intro: Ilise Benun • https://www.marketing-mentor.com

02:20 • Q: Why do you think creatives don’t like to talk about pricing?

03:49 • Q: Should we charge hourly or per project?

06:27 • No more than 25% of your income should come from one source.

07:50 • It’s not taboo, we’re in business.

08:00 • Q: Is it common for an agency to be shy or fearful when talking about money?

11:01 • Q: Do you charge more now than you use too?

12:38 • Creative irony.

15:12 • Never ask a client what their budget is.

19:07 • Q: What about disclosing cost per project type?

22:20 • Q: How do you manage a budget conversation that goes off the rails?

26:53 • Q: What would be the first steps in clearly communicating with a client.

31:30 • Q: What are some coachable moments you’d give to new creatives?

33:40 • Q: Are there generational differences talking about money?

40:29 • Overly communicating is NOT a problem.

42:43 • Ilise Benun’s shit show moment.